The Hawkeyes and Cyclones were playing one another more than a century ago, and the vibe in Ames of “Beat Iowa” hasn’t changed. In 1916, the Iowa-Iowa State game, played in Ames, was the penultimate game of the season — a season that only spanned eight games for the Cyclones. This picture takes the classic Jolly Roger and reskins it as a rallying cry for the football game. Iowa State lost the game 16-19.
The creator, Palma Iverson(?), seems to be a one-and-done illustrator. I didn’t see any more from the person in the newspaper’s archive.